Meet the Speakers

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Global Futurist and Best-Selling Author


Jack Uldrich is a well-recognized global futurist, speaker, and the author of thirteen books, including a number of award-winning best sellers. He is a frequent speaker on technology, change management and leadership and has addressed hundreds of corporations, associations and not-for-profit organizations on five continents. He regularly makes television appearances on PBS’s Frontline, the Science Channel, and the Discovery Channel, and is a frequent guest on major media outlets, including CNN, CNBC, Fox and National Public Radio.

Coming out of the worst of the Covid-19 pandemic, it is definitely not “business as usual.” We're welcoming Uldrich back to the ILMA stage to lead you through transformational principles of unlearning -- or freeing yourself from obsolete knowledge and assumptions -- as a strategy to survive and thrive in this era of unparalleled change.


Founder & CEO, Supply Chain Insights


Lora Cecere comes to the stage with over 30 years of diverse supply chain experience, including 20 years as a supply chain practitioner for household names such as Procter & Gamble and Kraft Foods and 15 years building supply chain software. Her research firm Supply Chain Insights is forging new paths in supply-chain research. Lora is also the author of the enterprise software blog Supply Chain Shaman, focused on the use of enterprise applications to drive supply chain excellence. 

Cecere is the author of the book Bricks Matter and co-author of the book Metrics that Matter. She also writes a blog for Forbes, by-lined articles for Consumer Goods Technology and Supply Chain Quarterly and is an active LinkedIn INfluencer.

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Vice President, Fuels Institute


Jeff Hove has been working in the transportation fuels industry for over 20 years and specializes in transportation fuel and biofuel regulations and standards. Hove has written guidance on ultra-low sulfur diesel phase-in, gasoline oxygenate blending and created compliance forms for meeting USEPA and CARB fuel standards (RFS and LCFS respectively). He is a long-standing liaison between industry, regulators and policy makers working in the fuels and transportation industries. 

The Fuels Institute is an independent research group focused on developing unbiased insights that seek to answer questions facing the fuel and transportation industries. contributors to the Fuels Institute include fuel retailers, auto manufacturers, fuel producers, equipment providers and multiple national labs and NGOs.

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Senior Director - North America Sales, The Lubrizol Corporation


As Senior Director, North America Sales with The Lubrizol Corporation in Wickliffe, Ohio, Gabe Rhoads' team is accountable to deliver valuable propositions that help drive sustainable, profitable growth for Lubrizol's customers. Rhoads joined Lubrizol in 2000 and has served in positions that include general manager, global sales manager, regional business manager, product manager and process development engineer. His career has involved international business and leadership responsibilities, including a two-year assignment at Lubrizol's Hazelwood, United Kingdom facility.

Rhoads earned a Bachelor of Science in chemical engineering from the University of Akron and Master of Business Administration from Cleveland State University. He has stayed active in his community, serving several years on the Board of Directors of United Way of Lake Country, Ohio, including a year as Chairman of the Board. He is honored to have been a member of the Visiting Committee of the Cleveland State University Monte Ahuja College of Business since 2019.



Peter Zelinski is a writer and engineer. He is most widely known for his work related to manufacturing. He is the editor-in-chief of two major publications covering manufacturing technology, Modern Machine Shop, about CNC machining, and Additive Manufacturing, about the advance of 3D printing for industrial publication. He is the co-host of a YouTube series on 3D printing for manufacturing, The Cool Parts Show.

Connect with Peter on Linkedin

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Director - Base Oils, Motiva Enterprises


Colleen Murphy Smith started her career with Shell Oil within the fuel sales and marketing organization and later continued her downstream journey through numerous roles within the retail fuels business. She was wholesale sales manager for the Shell branded wholesale business overseeing sales and marketing efforts in the Mid-Atlantic, Tri State and New England markets. She later became marketing general manager.

Along with working on marketing for the Shell brand, Smith led the marketing strategy launching the 76 fuels brand in Motiva geography. During this time, she also served as board chairman for Motiva's Tri-Star joint venture in Tennessee.

Connect with Colleen on Linkedin

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Senior Engineer, American Petroleum Institute (API)


Dennis Bachelder is a senior engineer in the Engine Oil Licensing and Certification System (EOLCS) at the American Petroleum Institute (API), currently working to maintain the API 1509 Engine Oil Standard and progress the development of new passenger car and heavy duty engine oil standards. His background includes lubricant development and evaluation, engine testing, additive package development and lubricant product line management.

Bachelder has worked for engine manufacturers to set lubricant standards at General Electric, Continental Motors, and Fairbanks/SEMT Pielstick. He has helped develop engine tests to evaluate performance of engine oils for gasoline and diesel fueled engines.

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Greg Julian is president of Advanced Lubrication Specialties, an ILMA Board member and chair of the ILMA Ethics Committee.

Connect with Greg on Linkedin

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Chief Executive Officer, ILMA


Holly Alfano joined ILMA as CEO in 2015, bringing over 25 years of experience working with associations representing the petroleum industry. Before coming to ILMA, she served as vice president of government affairs for NATSO, an association representing truck stops and travel plazas. Prior to that, she was vice president of the PMAA, which represents fuel retailers and wholesale distributors of petroleum. Alfano has extensive experience dealing with regulatory agencies and Congress on a wide range of environmental, transportation and workplace issues.

Connect with Holly on LinkedIn

President, ILMA and Director of Specialty Products, Advanced Lubrication Specialties


Charles "Chuck" Decker has been an active member of ILMA since 2002, and is co-founder of the Young Executive Council. He currently serves as president of the ILMA Board of Directors.

Connect with Chuck on LinkedIn

Director of Communications, ILMA


Caitlin Jacobs joined ILMA as director of communications in April. Prior to that, she spent six years reporting on the lubricants industry for Lubes'n'Greases magazine, most recently as managing editor.

Connect with Caitlin on LinkedIn

General Counsel, ILMA


Jeff Leiter is ILMA's general counsel and has been with the association for nearly 40 years.​

Connect with Jeff on LinkedIn

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