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Frank Luntz (Keynote)
Renowned Public Opinion Researcher, Communication Consultant and the Most-Quoted Pollster in America

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Friday,  April 12,  9:15 a.m. – 10:30 a.m.

Find out what Americans really want in the lead-up to the 2024 election. With plenty at stake for the country and for your business, you won’t want to miss this insightful keynote for a peek at what might be coming in November. 

Frank Luntz is one of the most honored communication professionals in America today. Time magazine named him one of “50 of America’s most promising leaders aged 40 and under,” and Newsweek identified him as No. 24 on their Power Elite survey. He has also won The Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit.

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Luntz has worked for more than 50 Fortune 500 companies and CEOs, but he’s best known for political commentary. More media outlets have turned to him to understand the hopes and fears of Americans than to any other political pollster.


The “Instant Response” focus group technique pioneered by Luntz has been profiled on 60 Minutes, Good Morning America and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show and Real Time with Bill Maher, as well as Meet the Press, Nightline, The Today Show, The PBS News Hour, and Face the Nation.


In both 2012 and 2016 elections, Frank was the only non-journalist invited to host a debate of the GOP presidential contenders. He also served as a consultant to the NBC hit show The West Wing. Luntz’s reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices,” won the coveted Emmy Award in 2001.


Luntz has conducted focus group sessions for all three broadcast networks, two of the three cable news channels and PBS, as well as for The Wall Street Journal, The New Yorker, and The Times of London. He has worked in every British General Election from 1997 through 2015, and his polling on Brexit just days before the vote was the most accurate of any published poll.


Luntz is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say It’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print.


He began his career as an adjunct professor at the University of Pennsylvania, and he has taught courses at Harvard University and George Washington University. He is currently in the second year of a five-year appointment by NYU Abu Dhabi. 


Luntz graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science. He received his doctorate in politics at the age of 25 from Oxford University. In the spring of 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, the second-youngest individual ever to receive the honor at that time.

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