Friday, April 12
General Session | 9:15 am – 10:45 am
ILMA Talks: Welcome to ILMA Engage!
ILMA CEO Holly Alfano and President Barbara Kudis
Introducing ILMA’s new Spring meeting! What can you expect? What don’t you
want to miss? (Hint: anything!) Holly and Barbara will give you some great clues
about ILMA’s fresh meeting experience, as well as tell you what the Association
has been up to since we last met.
The Age of Disruption: Everything Has Changed and Nothing Is Different
Speaker: Scott Stratten, Disruptive and UN-traditional Sales, Marketing, Branding & Relationship Expert; President of Un-Marketing
With his signature “unmarketing” viewpoint and rebel style, this expert will encourage you to embrace the age of disruption and to listen and engage with customers to earn their trust – and business.
Stratten has transformed how corporations like PepsiCo, Century 21, Fidelity and
Microsoft do business with radical insights on how to engage better with customers
through social and viral marketing. Named a top 5 social media power influencer by
Forbes.com, Stratten elevates the conversation by putting the focus back on what
matters most to current and potential buyers, values like trust, authenticity, relationships and service. In 2018, Scott was inducted into the National Speakers Association Hall of Fame.
Drawing from his experience as a marketing industry innovator and the author of four best-selling business books, he convinces audiences to look at the big picture, which is about creating loyal, repeat customers who become brand evangelists because they genuinely love the goods or services you provide. With humor, passion and candor, Scott blends real world strategies with memorable stories that will completely change the way you market and sell, for the better.