© 2018 by the Independent Lubricant Manufacturers Association

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Independent Lubricant Manufacturers Association

675 North Washington Street, Suite 275

Alexandria, VA 22314

(703) 684-5574  |  ilma@ilma.org  |  www.ilma.org

Contact ILMA

Friday, April 12
General Session  |  9:15 am – 10:45 am
ILMA Talks: Welcome to ILMA Engage!
ILMA CEO Holly Alfano and President Barbara Kudis
Introducing ILMA’s new Spring meeting! What can you expect? What don’t you
want to miss? (Hint: anything!) Holly and Barbara will give you some great clues
about ILMA’s fresh meeting experience, as well as tell you what the Association
has been up to since we last met.
Keynote Address:
The Age of Disruption: Everything Has Changed and Nothing Is Different
Speaker: Scott Stratten, Disruptive and UN-traditional Sales, Marketing, Branding & Relationship Expert; President of Un-Marketing

With his signature “unmarketing” viewpoint and rebel style, this expert will encourage you to embrace the age of disruption and to listen and engage with customers to earn their trust – and business.

Stratten has transformed how corporations like PepsiCo, Century 21, Fidelity and

Microsoft do business with radical insights on how to engage better with customers

through social and viral marketing. Named a top 5 social media power influencer by

Forbes.com, Stratten elevates the conversation by putting the focus back on what

matters most to current and potential buyers, values like trust, authenticity, relationships and service. In 2018, Scott was inducted into the National Speakers Association Hall of Fame.

Drawing from his experience as a marketing industry innovator and the author of four best-selling business books, he convinces audiences to look at the big picture, which is about creating loyal, repeat customers who become brand evangelists because they genuinely love the goods or services you provide. With humor, passion and candor, Scott blends real world strategies with memorable stories that will completely change the way you market and sell, for the better.

Sponsored by Ergon, Inc.
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ILMA Town Hall Lunch Session  |  11:45 am – 1:15 pm
Friday, April 12
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Panelists will give updates on current industry issues, including GF-6; Tractor Hydraulic Fluids; Obsolete Oils; and, Heavy Duty Engine Oils.
Panelists: Holly Alfano, ILMA CEO;  Luc Girard, Sanjuro Consulting, Inc.; Matt Hauschild, Chevron Oronite; and Ron Hayes; Missouri Department of Agriculture
Moderator: Greg T. Julian, Advanced Lubrication Specialties
ILMA Conversations  |  8:30 am – 11:00 am
Saturday, April 13
Conversation #1: Real-World Cybersecurity for Lubricant Manufacturers                             8:30 am - 9:45 am
Speaker: Bryce Austin, Cybersecurity Performance Accelerator    
Panelists: Scott Schwindaman, President & CEO, Lubrication Engineers, Inc.;
Others TBA
Cyber-crime is on the rise. From phishing to Ransomware, ILMA members, like other businesses all over the world, are more vulnerable than ever to cyber-attacks. Join security expert Bryce Austin for his presentation and discussion onreal-world cybersecurity issues for businesses of all sizes and learn what’s at risk and how you can protect your company against scams and cyber-attacks.
Conversation #2: Attracting and Retaining Top Talent: Becoming an Employer of Choice     9:45 am - 11:00 am
Speaker: Raymond Lee, Founder & CEO, Careerminds
Panelists: Chuck Decker, President, American Oil & Supply International; Jarrett Flegel, President & COO, Boss Lubricants
Recruiting and retaining top talent. It’s a “top of mind” topic for companies all over the globe. What impacts do generational differences have? Why has it become so hard to find the right person (or any person!) for the right job? What place does AI and robotics have in considering the ideal workforce? What  keep your business alive in our hyper-competitive world? Our expert speaker and panelists will engage with the audience to try to answer these questions and more.
Breakfast and refreshments will be available in the room during ILMA Conversations.


2019 Spring Meeting  |  Hotel Del Coronado  |  Coronado, CA

April 11-13, 2019

Pure Perforance Base Oils